PURE -
at the East Side Gallery
Berlin PREMIUM recently acquired a residential building site at East Side Gallery, one of Berlin’s most dynamic and cultural districts. Purchased from internationally renowned sports and entertainment agency Anschutz Entertainment Group (AEG), the site is directly adjacent to the Mercedes-Benz Arena.
Covering 3,400 m², the plot is part of the so-called Anschutz grounds, situated by the famous wall of art commemorating the end of the Berlin Wall and adjacent to the banks of the river Spree. The grounds are being developed into a vibrant mixed-use district, including offices, a hotel, restaurants and a shopping centre. The East Side Gallery stretches between the highly desirable residential areas of Friedrichshain and Kreuzberg, running along the Spree river and offering a lively urban blend of residential buildings, offices and entertainment, and tourist attractions.
The new PREMIUM residential building will complete this urban and creative centre in the German capital. Tapping the expertise of renowned Berlin architecture firm Hemprich Tophof, the design and modern architecture of the new building will appeal to those who work here and value this recently created urban living area, offering a contemporary lifestyle. Aimed at predominantly young, creative and urban professionals, and small households, the planned building will offer some 200 apartments with an investment value of over 100 million Euros.
The PREMIUM project, created to suit this exceptional area and its residents, will not only fulfil the district’s residential needs, providing approximately 12,000 m² of living space, but also the need for a mix of residential buildings. This new project will complete the redevelopment of the East Side Gallery district.